We recently launched the assured retirement living provider Royal Bay Care Homes‘ new website with the effect of increasing click-throughs and boosting the online visibility of their portfolio. So far we have not only improved the company’s overall traffic by 20% but enhanced the visibility of Royal Bay’s regional estates. The Radikls team did this by modernising their main website to make it more user-friendly and by using newer source codes to ensure that it is simpler and easier to maintain. More importantly, we gave each of the company’s care homes its own domain name and more location friendly meta-titles so that they ranked high in regional searches.
Radikls have not only designed Royal Bay’s new website and improved SEO but have also been able to help maintain and manage the sites of all the care homes in the company’s portfolio. We have also provided them with our net-inform package, which enables visitors to Royal Bay’s website to view the latest news stories for all regional sites. We were also able to provide a simpler email system to maintain and manage email contacts, together with a highly competitive maintenance and consultancy package to ensure our commitment to the company’s future. Moreover we also built Royal Bay an Extranet system so that care home managers are able to access and download the latest forms and information, and to place requests for capital. We did this at the company’s request because they wanted to ensure that each home was using up-to-date forms and information, and that expenditure requests had to be formally accepted before capital was released. Since its installation, this centralised system has not only become a valuable tool in a fast growing environment but also a necessity in ensuring that all managers are kept up to date with central policy and information.
It’s still early days for this launch but all in all Royal Bay’s online traffic is improving and more importantly each of their care homes is showing up better in regional searches. Moreover, Royal Bay are very happy with the new look of the site, which uses more streamlined and accessible design, and on the strength of the growth already witnessed, it looks like the project is another Radikls success story.