In a recent survey by market research group TNS, it was found that 7 out of 10 people in the UK now own a smartphone. Whilst the biggest demographic of smartphone users are those aged between 25 and 30, it is estimated that more than half those aged between 54 and 65 also own smartphones. These are significant figures and show that more and more of us are relying on internet access for routine activities such as shopping, searching for local products and services, and finding directions or other location-based information.
As the percentage of those who view websites via mobiles and tablets increases, it is important that you are confident that people are getting the optimal viewing experience for their device. This means a website that is “responsive” to all devices, enabling ease of reading and navigation, and to ensure that a minimum of resizing, panning and scrolling is required from the user. Moreover, by providing a the site that is easy to use this will also help boost your ranking in Search Engines, as good usability will ensure that visitors will stay on your site for longer and dissuade them from moving to a competitor whose site is “responsive”.
We were recently contacted by Hove Car Spares www.hovecarspares.co.uk who recognises the importance of website responsiveness and therefore asked Radikls to redesign their website in this way. We were able to do this for the set price of only £300, and the end result has been to enhance their brand by providing an easy to use online service for mobile and tablet users. This not only means that we are helping them to increase the time potential customers spend viewing their web pages but also enabling them to reach out to even more users by boosting their Search Engine Optimisation. Moreover, as an e-commerce site, Hove Car Spares are reassured that first-time users are getting an excellent online purchasing experience, which will in turn encourage repeat custom. Indeed, this is particularly true of young drivers in the Brighton and Hove area, as those aged between 17 and 24 are most likely to search for location-specific information and to use a location receptive browser like Google Chrome or Firefox.