Individuality Swimming & Fitness

Case Study – Website Design & Search Engine Optimisation (SEO)

Individuality Swimming & Fitness
Gerard Maguire (Director)

Individuality Swimming & Fitness offer swimming lessons for people of all ages and experience levels. Their team of STA and ASA qualified swimming teachers can provide lessons in many locations across Poole, Bournemouth, Ringwood, Wimborne, Branksome and the surrounding areas.

After having some issues with their previous website Individuality approached us with an interest in improving their website security and online presence as well as growing their client base. Our recommendation to them was the design of a completely new website incorporating SEO services to increase relevant traffic.

The Radikls Effect


With an ever-rising number of internet users utilising phones and tablets to browse the web, it is more important than ever to have a website that is accessible on all platforms. Our team designed a responsive website that offers a smooth and simple browsing experience regardless of the type of device being used to view it. All of the information on their website is displayed clearly in a way which makes it easy to learn about the services they offer and at what locations they are available. The form visitors can complete to request information or make a booking is straightforward and available on each page for ease of access. We also implemented an e-commerce system allowing them to operate an online store selling their range of swimming goggles and accessories.

Their site was optimised to ensure they would be highly ranked on search engines for their relevant search terms. This meant that internet users searching for topics including baby swimming lessons, kids swimming lessons & adults swimming lessons in their local areas would see the Individuality Swimming website as one of the highest-ranked results on all search engines including Google, Bing & Yahoo.

Individuality Swimming & Fitness also became a member of the Leading Edge Business Networking group. This is a collection of highly respected businesses in the Wessex region which provides networking opportunities while offering support and guidance to other members within the group, ensuring the highest standards of service and workmanship are always upheld.

As a result of choosing Radikls for their website design and SEO service, the online presence of Individuality Swimming & Fitness has successfully grown and the number of potential clients contacting them via the website has increased significantly. Their team of qualified swimming teachers currently have dealings with about 1,500 clients every week, a number which is growing and is a testament to the high quality of service they provide.

“We moved our website over to Radikls and asked them to revamp our website. The results were fantastic, both in numbers of people hitting the website and our leads increased dramatically. Our Google ranking has never been higher. We find Radikls very easy to work with and they are full of great ideas.”

Gerard, Individuality Swimming & Fitness